Why should I invest in your fund?

I’ve been thinking recently how successful fundraisers stand out and I keep coming back to the importance of clarity and focus. If an LP is to invest, the following must be explicitly established:

1.This market represents a great opportunity, right now and for a considerable time;

2.This strategy is the most suited to exploiting that opportunity;

3.This manager is the most able to successfully execute that strategy.

I thought this was so central to the selection process that I even drew a diagram to illustrate it:

The three things you must demonstrate for your fund to be successful

With legally required disclaimers the only exception, I believe these are the first three ideas an LP should see when opening any fundraising materials. These three concepts should inform the content throughout. And that includes the cover.