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Posts Tagged ‘brand’

How transparent are private equity fund managers really? What do you think?

April 20, 2010 5 comments

[tweetmeme source=”mattcg” service=”bit.ly” only_single=”false”]Private equity fund managers have been under pressure in recent years to improve both the reporting they undertake to their institutional investors and the transparency with which they operate, in general. Government, regulators, the press, Limited Partners: they all want to know more about the activites of GPs. My colleagues and I at IE Consulting have spent some time looking at the press releases of the most active General Partners in Europe.

We looked at:

  • The access provided to dealmakers and communications staff through their websites
  • The thematic content of all press releases issued since January 2006
  • The quantitative and qualitative content of all press releases pertaining to buyout investments issued in the last 12 months
  • Some of the results were surprising, some disappointing, some encouraging, and some downright astonishing.

    The results will be published in Private Equity Europe and the first installment is out at the end of this week.

    Of course, I’ll be uploading the information here, too!

    In the meantime, I’m interested in your thoughts:

    Should private equity firms be more transparent?
    If so, are they trying hard enough?
    And how successful are they being?

    Perhaps you work at a GP in a marketing or communications or PR role or you are a journalist, regulator or LP. Either way, I am sure you have some interesting thoughts on this. Let me know in the comments!

Why should I invest in your fund?

May 8, 2009 1 comment

I’ve been thinking recently how successful fundraisers stand out and I keep coming back to the importance of clarity and focus. If an LP is to invest, the following must be explicitly established:

    1.This market represents a great opportunity, right now and for a considerable time;
    2.This strategy is the most suited to exploiting that opportunity;
    3.This manager is the most able to successfully execute that strategy.

I thought this was so central to the selection process that I even drew a diagram to illustrate it:

The three things you must demonstrate for your fund to be successful

The three things you must demonstrate for your fund to be successful

With legally required disclaimers the only exception, I believe these are the first three ideas an LP should see when opening any fundraising materials. These three concepts should inform the content throughout. And that includes the cover.